Iman Gadzhi

Our founder worked as part of Iman Gadzhi's 10-person content team, where they built his branded content engine from scratch and pioneered the sub-account distribution strategy now becoming industry standard.

Over 19 months, they transformed his digital presence from a single YouTube channel with no visual identity into a multi-platform ecosystem spanning 30+ branded accounts, generating 5B+ views and scaling from 1.98M to 5.21M subscribers.

The Challenge

1. No visual brand identity — Generic "colorful caption" style with zero differentiation.
   
   

2. Single-channel distribution — Content limited to one YouTube channel with no short-form strategy
   
   

3. No scaling framework — No existing system for multi-platform branded content distribution
   
   

4. Growth plateau risk — Needed to scale past 1.98M subscribers while building recognizable brand presence

Objectives

• Build instant brand recognition — Create a distinctive visual identity that audiences recognize immediately across any platform
  
  

• Pioneer multi-platform distribution — Launch and grow branded sub-accounts across all major short-form platforms
  
  

• Scale without sacrificing quality — Produce thousands of videos while maintaining brand consistency on every piece
  
  

• Drive measurable growth — Funnel traffic from sub-accounts to main channel for subscriber growth

Our Strategy

1. Brand Identity System — Designed custom visual identity from scratch that replaced generic colorful Alex Hormozi styled captions with instantly recognizable branded style
   
   

2. Sub-Account Distribution Network — Launched 30+ branded accounts (ImanGadzhiReels, ImanGadzhiWisdom, etc.) across Instagram, YouTube, TikTok, and Snapchat
   
   

3. Branded Content at Scale — Produced 7,000+ branded short-form videos a month where every piece reinforced brand while maximizing platform reach
   
   

4. Strategic Traffic Funneling — Used data-driven posting schedules and platform optimization to drive sub-account audiences to main channel as well as launch events

Results

YouTube Main Channel

• 1.98M → 5.21M Subscribers

• +3.23M New Subscribers

• +162% Growth in 19 Months

Sub-Account Ecosystem

• 30+ Branded Accounts Grown From Zero

• 5B+ Cumulative Views Across Network

• 100M+ Total Engagements

Content Production

• 7,000+ Branded Videos Created

• 4 Major Platforms Dominated

• 100% Brand Consistency Maintained

Market Impact

• Pioneered the sub-account distribution model now becoming industry standard

• Proved branded content scales as effectively as generic approaches

• Created omnipresence across entire short-form ecosystem